Something to Look Forward To
The goal of the Poster Work project is to create, display, photograph and then post a poster every week day. Weekends and busy weeks are filled in with alternative photos of posters that have appeared before.
The design and content of the posters is open; sometimes they will be for real events, mostly they will be random phrases that I have floating around and print out. The form does not always have to be a "poster" in the traditional sense, package design or other forms may pop up, as long as they play by the rules of the game.
My goal for this project is to open myself up through experimentation. The point is not to become a poster designer, but simply to become a better designer in general. Posters are just a means of achieving the goal because they deal with so many of the fundamentals of graphic design (developing a strong concept and creating eye catching visuals) within a form that lends itself to fast production and simple distribution.
The Rules of the Game
Posters must be designed within one hour. The idea is to focus on concept so I set a kitchen timer next to my computer, or cutting table (if I am doing them by hand) and set it for one hour. Start the timer, command N for a new canvas and I am off. Usually when I start I have a phrase in mind and I usually have some source material (photos, found object, photocopies of letters) that I have thought of putting together. However, any photo cropping, tracing, scanning, letter cutting, etc. has to be done within the hour.
Output is open-ended. Once the hour is up the design is set, but the design can be output in any fashion. Usually, because I am pressed for time I just print them out on my Epson printer and glue them together. However, I do try to silk-screen at least 4 posters a month.
Posters must be photographed in an environment. No cropping or funky Photoshop filters are allowed; everything has to be done "in camera". I get most of the blurred effects in my night shots by changing to night portrait setting, which opens the shutter longer and gives off a weaker flash, allowing more more color saturation and light blurs from traffic.
In many ways this project is nothing more than a scrapbook of ideas that I have seen and been inspired by in other peoples work. I have just taken parts and created my own monster. Many thanks to these and so many more:
Sahre - This book started it all: concepting, silk-screen, experimenting.
List of Equipment